My Skill Set
Strategy
Establishing overarching approach
Marketing and Comms Campaigns
Performance driven activity across multiple channels
Art Direction
Establishing content and style of photography and film applications
Branding
Establishing visual identity, brand story and promise
Editorial Content & Copywriting
Informing, storytelling, captivating audiences
Project Management
Organisation and execution in a timely manner, on budget
Marketing across different sectors
The Foodservice Industry
Half a decade spent marketing key global brands within the Foodservice Industry, contributing to new product development in response to market trends and insight, driving the sustainability agenda and crucially ensuring brand growth year on year.
Brand Strategy - Marketing Campaigns - Content generation -
Art Direction - Events and Exhibition dressing - Print and Digital Applications - Brand Performance Analysis - Lead Generation - Industry Insights - CSR and Internal Comms initiatives
Arts and Culture
A creative approach is taken with all projects, inspired by my arts education and background within the arts and culture sector.
I led the marketing of the Hull UK City of Culture 2017 Artistic Programme, launching a brand new Contemporary Art Gallery and have since freelanced for a number of arts organisations doing meaningful work within the sector.
Branding - Strategy - Event Dressing - Comms - Marketing Campaigns - OOH applications - Advertising - Interpretation - ROI activity - Web Design - Wayfinding
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Property and Destination Marketing
Full service branding and marketing for clients including Berkley Homes, St James, NNHG, Lend Lease and Meyer Homes. Developments ranging from regeneration to luxury schemes.
Branding - Event Management & Dressing - Copywriting - Content Strategy - Marketing Campaigns - OOH applications - Advertising - Project Management - CRM & Lead Generation - Market Research - Industry Insights - Commissioning site specific artwork
Charity Campaigns
Establishing a fundraising campaign to support girls education in South Sudan. The initiative attracted input from Stephen Fry and Gordon Brown.
Branding - Event Dressing - Marketing Campaigns - Guerrilla Marketing - Advertising - Copywriting
Lifestyle
Content marketing in the form of digital and printed lifestyle magazines, produced for the property and leisure sectors.
Experience editing, writing and art directing from start to finish, working with external suppliers including talent agencies, illustrators, stylists, photographers and contributors.
Content Strategy - Editorial - Art Direction - Project Management - Proofreading
Well-being
Brand identity and marketing for holistic therapies.
Brand Identity - Social Media - Marketing Collateral - Content Generation - Advertising
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Let’s Chat
